Privacy policy

What we collect

• Orders: your name, mobile number, delivery address, city, email if you give one, and what you ordered.
• Your account, if you make one: your email, name and a securely hashed password.
• WhatsApp: your WhatsApp number and profile name, the messages, photos and voice notes you send us, and our replies.
• The newsletter: your email, if you sign up.
• Comments you post on a piece, with the name you choose to show.
• Basic usage: anonymous page-view and performance figures. We don’t use advertising trackers.

Why we use it

• To take, confirm, deliver and support your orders, including Cash on Delivery confirmation messages on WhatsApp.
• To answer your questions on WhatsApp and email.
• To send order emails, and newsletters or WhatsApp updates only if you asked for them.
• To keep the shop running safely and to meet our legal and tax duties.

We never sell your information.

WhatsApp messages and automated replies

When you message us on WhatsApp (0311 2420567), we receive your messages through WhatsApp’s Business Platform (Meta). An automated assistant may answer simple questions such as delivery, prices, sizes and order status, and drafts other replies for a member of our team. To do this, the text of your message, recent messages in the chat, and your recent orders with us are sent to an AI service (DeepSeek, or OpenAI as a backup) to write the reply. Photos and voice notes are only seen by our team. You can ask for a person at any time.

We send order confirmations and reminders on WhatsApp for orders you place. Offers and new-arrival messages are only sent if you agreed, at checkout or by replying JOIN. Reply STOP at any time to stop them.

Who helps us

These services handle data for us, only to do their part:

• Convex (our database and file storage) and Vercel (hosting and anonymous analytics).
• Meta (WhatsApp Business Platform), for WhatsApp messages.
• DeepSeek and OpenAI, to write WhatsApp replies.
• Resend, to send emails.
• Our delivery partners, who get your name, number, address and the order, to deliver it.

Some of these store data outside Pakistan. We may also share information if the law requires it.

How long we keep it

Order records are kept for as long as we need them for accounting and tax, usually up to six years. WhatsApp chats, accounts and newsletter details are kept until you ask us to delete them, or until they’re no longer needed.

Your choices, and deleting your data

You can ask to see, correct or delete the information we hold about you, and to stop any messages.

• Email hello@musaaq.com with the subject “Delete my data”, or send “delete my data” to us on WhatsApp (0311 2420567).
• Tell us the mobile number or email you used. We may ask a question to make sure it’s you.
• We’ll delete your chats, account and contact details within 30 days and confirm when it’s done. We keep only what the law requires for past orders.

Newsletter emails have an unsubscribe link, and replying STOP on WhatsApp ends offer messages straight away.

Cookies

We use only the cookies and browser storage the shop needs to work, such as your bag and signing in.

Children

The shop is meant for adults. We don’t knowingly collect information from children under 13.

Changes and contact

If this policy changes, we’ll update this page and the date at the top. Questions: hello@musaaq.com or WhatsApp 0311 2420567.